Charlie Stead


A senior freelance copywriter with a huge amount of experience in creating brand-focused, award-winning campaigns for a wide range of clients across digital, DM, print, TV, radio, interactive and social media. I am also skilled at developing brands from scratch, creating everything from the mission statement to the tone of voice.

• Since September 2014 I have been dividing my time between Moving Brands, AMV BBDO and Sapient Nitro. All great agencies and all very different, which is why I love being freelance.

• From April – September 2014 I worked at Sapient Nitro on Sky press and digital advertising.

• From Jan – March 2014 I worked as senior campaigns copywriter on Lloyds Bank and Bank of Scotland at Rufus Leonard.

• From Aug – Dec 2013 I freelanced at Sapient Nitro, NWP Creative and Moving Brands.

• From May – July 2013 I worked on the rebranding of Lloyds Bank at Rufus Leonard.

• From September 2012 to May 2013 I helped NWP Creative develop print and digital customer acquisition programmes for Sainsbury's.

• From January 2011 to September 2012 I worked at Rufus Leonard as senior campaigns copywriter on Lloyds TSB. I was also lead copywriter on the re-launch of the Bank of Scotland brand. This subsequently won a Gold Award at the Transform Awards in March 2013.

• From March 2008 to December 2011 I edited and wrote the Tesco Wine Club Magazine under a freelance contract through EHS 4D. To help with the role, I completed the notoriously difficult Diploma in Wines and Spirits. During my time as editor we were awarded Wine Club of the Year by the International Wine Challenge in both 2009 and 2010.

• In early 2010 I worked as marketing consultant to, a new language school on Bloomsbury Square. As well as developing the branding and identity, I also wrote all of the marketing collateral and developed the SEO strategy.

• For over 20 years I have freelanced at many of London's most high profile advertising, direct marketing and design agencies, including: TBWA/GGT, Lowe Direct, Tequila, Rapier, Wolff Olins, SFW, M&C Saatchi, Gravity, Rufus Leonard and Moving Brands.

I have created other award-winning campaigns on behalf of:

Automotive: Peugeot, Renault, SEAT, Vauxhall

Financial: Lloyds TSB, Bank of Scotland, NatWest, Direct Line, Sun Alliance, AXA

Technology: Microsoft, Apple, Olivetti, Oracle, Sony

Travel: British Airways Holidays, Inghams, Hebridean Cruises

Media: Sky, Times, Financial Times

Charity: Oxfam, CARE International

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London, UK